Who Are We?
Loop isn't just a brand, it's a movement
Born from Beach Cleans, Loop is our response to the ongoing problem of plastic pollution in our oceans.
Every ring is as unique as you are, with no two exactly alike. And yet, every ring represents our capacity for transformation and the power of collective action.
Our hope is that we can spark conversations, raise essential funds for charity and make something beautiful from an ugly problem.
Let’s give plastic the finger.
Oly Rush.
From his 37-hour non-stop world record swim around Grand Cayman, to his Isle of Wight lap closer to his Dorset home, distance swimmer Oly has spent more time in the ocean than most. He set up Project Planet Earth as a way of fundraising to turn the tide against plastic pollution – Loop Rings is his next venture.
”I want to enjoy my short existence on Earth, but tread as lightly as I can.”
Lee Cooper.
Lee knows a good idea when he sees one. He’s a bit of a marketing maestro and an eternal optimist – plastic pollution, bad as it is, can be turned into something good.
So when Lee met Oly, he knew he could help get this idea off the ground (and out of the sea).
